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	<title>Comments on: Aviation Needs to Sell the Sizzle, Not the Steak</title>
	<atom:link href="http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/</link>
	<description>Aviation buzz and bold opinion</description>
	<pubDate>Fri, 25 Jul 2008 14:42:39 +0000</pubDate>
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		<title>By: On the Record - Max Trescott &#8230; CFI, Entrepreneur - Jetwhine: Aviation Buzz and Bold Opinion</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-33079</link>
		<dc:creator>On the Record - Max Trescott &#8230; CFI, Entrepreneur - Jetwhine: Aviation Buzz and Bold Opinion</dc:creator>
		<pubDate>Mon, 12 May 2008 03:09:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-33079</guid>
		<description>[...] Knowing Max for just a short time has opened my eyes to the fact that I truly miss teaching people how to fly myself. That&#8217;s something I&#8217;m in the process of fixing even as we speak as well as picking up the Master CFI designation. That means Max created value for me in our relationship early on. And that&#8217;s what a good instructor must do as well, not simply be the person to train people to yank and bank, but be the lead to how valuable learning to fly will be in someone&#8217;s life, a topic I mentioned here a few weeks back. [...]</description>
		<content:encoded><![CDATA[<p>[...] Knowing Max for just a short time has opened my eyes to the fact that I truly miss teaching people how to fly myself. That&#8217;s something I&#8217;m in the process of fixing even as we speak as well as picking up the Master CFI designation. That means Max created value for me in our relationship early on. And that&#8217;s what a good instructor must do as well, not simply be the person to train people to yank and bank, but be the lead to how valuable learning to fly will be in someone&#8217;s life, a topic I mentioned here a few weeks back. [...]</p>
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		<title>By: geraldz</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31687</link>
		<dc:creator>geraldz</dc:creator>
		<pubDate>Fri, 02 May 2008 00:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31687</guid>
		<description>AOPA purchased a study a few years ago entitled "Needle In A Haystack" in search of finding potential pilots.  Unfortunately they excluded interviewing anyone earning less than $100,000 per year.  That would have left me (and tens of thousands of potential pilots) out of the research.  The EAA's push for the sport pilot/light-sport aircraft rules have helped to jump-start general aviation, but unfortunately AOPA hasn't helped get the word out.  Apparently they believe that general aviation is only for doctors and lawyers.</description>
		<content:encoded><![CDATA[<p>AOPA purchased a study a few years ago entitled &#8220;Needle In A Haystack&#8221; in search of finding potential pilots.  Unfortunately they excluded interviewing anyone earning less than $100,000 per year.  That would have left me (and tens of thousands of potential pilots) out of the research.  The EAA&#8217;s push for the sport pilot/light-sport aircraft rules have helped to jump-start general aviation, but unfortunately AOPA hasn&#8217;t helped get the word out.  Apparently they believe that general aviation is only for doctors and lawyers.</p>
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		<title>By: Rob Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31618</link>
		<dc:creator>Rob Mark</dc:creator>
		<pubDate>Thu, 01 May 2008 02:38:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31618</guid>
		<description>"Do we want to expand the realm of pilots to the point that those that aren’t drawn to it naturally are getting into it? Is that really good for them and for aviation? 

Will they ever be as safe as those that eat, breathe and sleep aviation? Are they going to be inclined to stay with it?"

I think they could be as motivated to become a good pilot Pat. They may not live and breath airplanes like I do, but that doesn't mean they can be good pilots.

Part of becoming and remaining a good pilot is based on the camaraderie of other pilots and instructors. Sometimes we don't make learning to fly and they life after learning to fly very friendly.

That needs to change.</description>
		<content:encoded><![CDATA[<p>&#8220;Do we want to expand the realm of pilots to the point that those that aren’t drawn to it naturally are getting into it? Is that really good for them and for aviation? </p>
<p>Will they ever be as safe as those that eat, breathe and sleep aviation? Are they going to be inclined to stay with it?&#8221;</p>
<p>I think they could be as motivated to become a good pilot Pat. They may not live and breath airplanes like I do, but that doesn&#8217;t mean they can be good pilots.</p>
<p>Part of becoming and remaining a good pilot is based on the camaraderie of other pilots and instructors. Sometimes we don&#8217;t make learning to fly and they life after learning to fly very friendly.</p>
<p>That needs to change.</p>
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		<title>By: Pat Farmer</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31616</link>
		<dc:creator>Pat Farmer</dc:creator>
		<pubDate>Thu, 01 May 2008 00:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31616</guid>
		<description>Something about flying:  myself and the others that I have know that stay with it are CRAZY about it.  I have loved planes since I was a little boy, and I am considered by most to be an aviation nut.  A couple of my friends from high school that were airplane crazy like me are still flying as airline pilots.  

But really, do we want to expand the realm of pilots to the point that those that aren't drawn to it naturally are getting into it?  Is that really good for them and for aviation?  Will they ever be as safe as those that eat, breathe and sleep aviation?  Are they going to be inclined to stay with it?</description>
		<content:encoded><![CDATA[<p>Something about flying:  myself and the others that I have know that stay with it are CRAZY about it.  I have loved planes since I was a little boy, and I am considered by most to be an aviation nut.  A couple of my friends from high school that were airplane crazy like me are still flying as airline pilots.  </p>
<p>But really, do we want to expand the realm of pilots to the point that those that aren&#8217;t drawn to it naturally are getting into it?  Is that really good for them and for aviation?  Will they ever be as safe as those that eat, breathe and sleep aviation?  Are they going to be inclined to stay with it?</p>
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		<title>By: Robert Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31613</link>
		<dc:creator>Robert Mark</dc:creator>
		<pubDate>Thu, 01 May 2008 00:01:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31613</guid>
		<description>Have any of you here visited Gary site a Pilot Journey? I just breezed past (sorry, short on time tonight Gary) but something he said up front grabbed me.

"Learning to fly will change your life." How many of us has that happened to. Quite a few I bet.

I for one would like to hear how learning to fly changed people's lives. C'mon ... spill the beans.</description>
		<content:encoded><![CDATA[<p>Have any of you here visited Gary site a Pilot Journey? I just breezed past (sorry, short on time tonight Gary) but something he said up front grabbed me.</p>
<p>&#8220;Learning to fly will change your life.&#8221; How many of us has that happened to. Quite a few I bet.</p>
<p>I for one would like to hear how learning to fly changed people&#8217;s lives. C&#8217;mon &#8230; spill the beans.</p>
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		<title>By: Rob Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31612</link>
		<dc:creator>Rob Mark</dc:creator>
		<pubDate>Wed, 30 Apr 2008 23:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31612</guid>
		<description>First of all Brad ... hot dog on the solo. That is some accomplishment.

Next ... how about a photo that we can post here? What kind of airplane did oyu fly and from where?

Rob</description>
		<content:encoded><![CDATA[<p>First of all Brad &#8230; hot dog on the solo. That is some accomplishment.</p>
<p>Next &#8230; how about a photo that we can post here? What kind of airplane did oyu fly and from where?</p>
<p>Rob</p>
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		<title>By: Gary Bradshaw</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31603</link>
		<dc:creator>Gary Bradshaw</dc:creator>
		<pubDate>Wed, 30 Apr 2008 22:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31603</guid>
		<description>Here at Pilot Journey we send out more Discovery Flight/ Intro Flight Coupons that Be a Pilot or AOPA.

I think we would be in a good position to follow-up with students that stop the training.

We will send an email to the last 10,000 student prospects and ask them if they quit to complete a survey or call us.</description>
		<content:encoded><![CDATA[<p>Here at Pilot Journey we send out more Discovery Flight/ Intro Flight Coupons that Be a Pilot or AOPA.</p>
<p>I think we would be in a good position to follow-up with students that stop the training.</p>
<p>We will send an email to the last 10,000 student prospects and ask them if they quit to complete a survey or call us.</p>
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		<title>By: Steve Perry</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31527</link>
		<dc:creator>Steve Perry</dc:creator>
		<pubDate>Wed, 30 Apr 2008 03:23:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31527</guid>
		<description>I'm an engineer.  I think numbers and efficiency.

It used to be I could fly my club's Piper Archer at an average of 125mph over a short 1.5 hour trip that took 6 hours to drive thanks to the lack of any interstates except for about 50 miles of the trip.  At the rate of $70/tach hour (this was 2004ish) the trip cost about $250 including ramp fees.  It made for a long day, but it was one day.

Compared to driving, which cost about $210 in mileage reimbursement and a hotel room for just one night($100+), flying was actually cheaper when just looking at dollars and cents.  It also saved at least one full working day, more if you wanted to be in town at 8am and leave after 5pm without driving at ungodly hours of the night.

The new job doesn't let me fly myself while on business, unfortunately and I haven't touched a plane in about 2 years as my priorities have changed and there isn't a practical reason to keep current.  

Convincing insurers that properly trained pilots are on par with or less risky than the airlines would be the only thing that would let me get back into aviation.  Unfortunately, the recent run of accidents at A.D. Williams Engineering in Canada doesn't bode well for this.  It was all over the engineering industry newsfeeds.</description>
		<content:encoded><![CDATA[<p>I&#8217;m an engineer.  I think numbers and efficiency.</p>
<p>It used to be I could fly my club&#8217;s Piper Archer at an average of 125mph over a short 1.5 hour trip that took 6 hours to drive thanks to the lack of any interstates except for about 50 miles of the trip.  At the rate of $70/tach hour (this was 2004ish) the trip cost about $250 including ramp fees.  It made for a long day, but it was one day.</p>
<p>Compared to driving, which cost about $210 in mileage reimbursement and a hotel room for just one night($100+), flying was actually cheaper when just looking at dollars and cents.  It also saved at least one full working day, more if you wanted to be in town at 8am and leave after 5pm without driving at ungodly hours of the night.</p>
<p>The new job doesn&#8217;t let me fly myself while on business, unfortunately and I haven&#8217;t touched a plane in about 2 years as my priorities have changed and there isn&#8217;t a practical reason to keep current.  </p>
<p>Convincing insurers that properly trained pilots are on par with or less risky than the airlines would be the only thing that would let me get back into aviation.  Unfortunately, the recent run of accidents at A.D. Williams Engineering in Canada doesn&#8217;t bode well for this.  It was all over the engineering industry newsfeeds.</p>
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		<title>By: Brad Elliott</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31488</link>
		<dc:creator>Brad Elliott</dc:creator>
		<pubDate>Tue, 29 Apr 2008 21:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31488</guid>
		<description>I would have to say the romance of flying is no longer there(for the public eye). The airlines are mostly to blame for it by the experiences they give their customers as well as the way they treat their employees. Look at any given airline company (Southwest excluded) and every employee seems to hate their job. Listen to the Cpt's briefing, they don't have enthusiasm like they used too. I think that is the quickest way to reach out to others. Imagine if the captain explained what was happening on the intercom instead of leaving you in the dark. 


Personally, I always loved aviation but, just soloed last Friday. I happened to get extremely lucky by surrounding myself with others who bring the excitement back to flying everyday.</description>
		<content:encoded><![CDATA[<p>I would have to say the romance of flying is no longer there(for the public eye). The airlines are mostly to blame for it by the experiences they give their customers as well as the way they treat their employees. Look at any given airline company (Southwest excluded) and every employee seems to hate their job. Listen to the Cpt&#8217;s briefing, they don&#8217;t have enthusiasm like they used too. I think that is the quickest way to reach out to others. Imagine if the captain explained what was happening on the intercom instead of leaving you in the dark. </p>
<p>Personally, I always loved aviation but, just soloed last Friday. I happened to get extremely lucky by surrounding myself with others who bring the excitement back to flying everyday.</p>
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		<title>By: Gig Giacona</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31486</link>
		<dc:creator>Gig Giacona</dc:creator>
		<pubDate>Tue, 29 Apr 2008 19:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31486</guid>
		<description>Hell, Gary that's what I pay the AOPA to come up with. :)

But I'll give it a shot by looking at the reasons for terminating training. But let's keep in mind. If someone was just barely on the wrong side of the fence a call from someone at the AOPA might alone be enough to push them back over.

Money... Not a lot we can do about this one except maybe but them in touch with a school that teaches LSA or is otherwise less expensive.

Time... Here they might be shown that there are programs that fit better with their schedule like a 2 week course in FL, TX or AZ.

CFI they don't like/didn't get along with... Introduction to another instructor or school.

Unrealised Expectation... This one can either be the easiest or the hardest to deal with. Having the student talk to a pilot in a like situation. Something like the current Mentor program.</description>
		<content:encoded><![CDATA[<p>Hell, Gary that&#8217;s what I pay the AOPA to come up with. :)</p>
<p>But I&#8217;ll give it a shot by looking at the reasons for terminating training. But let&#8217;s keep in mind. If someone was just barely on the wrong side of the fence a call from someone at the AOPA might alone be enough to push them back over.</p>
<p>Money&#8230; Not a lot we can do about this one except maybe but them in touch with a school that teaches LSA or is otherwise less expensive.</p>
<p>Time&#8230; Here they might be shown that there are programs that fit better with their schedule like a 2 week course in FL, TX or AZ.</p>
<p>CFI they don&#8217;t like/didn&#8217;t get along with&#8230; Introduction to another instructor or school.</p>
<p>Unrealised Expectation&#8230; This one can either be the easiest or the hardest to deal with. Having the student talk to a pilot in a like situation. Something like the current Mentor program.</p>
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		<title>By: Jeffrey Sigmon</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31485</link>
		<dc:creator>Jeffrey Sigmon</dc:creator>
		<pubDate>Tue, 29 Apr 2008 17:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31485</guid>
		<description>A follow up on why a student terminated their training is a great idea. I'm currently a Commercial student and I have seen more students drop out of the flight school then earn their Private ticket. I believe the most common reason you'll find is unrealized expectations as Gig put it followed by money issues. The price continues to rise to rent airplanes which is not helping with gaining new students.</description>
		<content:encoded><![CDATA[<p>A follow up on why a student terminated their training is a great idea. I&#8217;m currently a Commercial student and I have seen more students drop out of the flight school then earn their Private ticket. I believe the most common reason you&#8217;ll find is unrealized expectations as Gig put it followed by money issues. The price continues to rise to rent airplanes which is not helping with gaining new students.</p>
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		<title>By: Robert Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31483</link>
		<dc:creator>Robert Mark</dc:creator>
		<pubDate>Tue, 29 Apr 2008 17:29:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31483</guid>
		<description>Gig:

The idea of following up with people who have terminated their training does sound like a no-brainer, doesn't it?

I go back to the point about flight school marketing. Our industry is not good with that ecause so many people involved in flight instruction are there because they want to fly, not sell.

If the BMW guys left customers walk away as much as the folks in our industry do, they'd get canned. We put up with it.</description>
		<content:encoded><![CDATA[<p>Gig:</p>
<p>The idea of following up with people who have terminated their training does sound like a no-brainer, doesn&#8217;t it?</p>
<p>I go back to the point about flight school marketing. Our industry is not good with that ecause so many people involved in flight instruction are there because they want to fly, not sell.</p>
<p>If the BMW guys left customers walk away as much as the folks in our industry do, they&#8217;d get canned. We put up with it.</p>
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		<title>By: Robert Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31482</link>
		<dc:creator>Robert Mark</dc:creator>
		<pubDate>Tue, 29 Apr 2008 17:26:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31482</guid>
		<description>Jason:

What a good idea. Sort of a Young Eagles program for older eagles. I wonder how many other folks have thought of that.

Has anyone decided they might want to take lessons after one of those flights?

Rob</description>
		<content:encoded><![CDATA[<p>Jason:</p>
<p>What a good idea. Sort of a Young Eagles program for older eagles. I wonder how many other folks have thought of that.</p>
<p>Has anyone decided they might want to take lessons after one of those flights?</p>
<p>Rob</p>
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		<title>By: Robert Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31481</link>
		<dc:creator>Robert Mark</dc:creator>
		<pubDate>Tue, 29 Apr 2008 17:24:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31481</guid>
		<description>Oh Fred ... c'mon I'm an old guy. When I was there, it was Miami Opa Locka. So I'm a little behind the times. I believe the Miami Dade folks still run the place though, don't they?

Now that I know you're reading, I'm just going to call it OPF ... I know that hasn't changed.

Thanks for your note.

Rob</description>
		<content:encoded><![CDATA[<p>Oh Fred &#8230; c&#8217;mon I&#8217;m an old guy. When I was there, it was Miami Opa Locka. So I&#8217;m a little behind the times. I believe the Miami Dade folks still run the place though, don&#8217;t they?</p>
<p>Now that I know you&#8217;re reading, I&#8217;m just going to call it OPF &#8230; I know that hasn&#8217;t changed.</p>
<p>Thanks for your note.</p>
<p>Rob</p>
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		<title>By: Gary Bradshaw</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31480</link>
		<dc:creator>Gary Bradshaw</dc:creator>
		<pubDate>Tue, 29 Apr 2008 17:14:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31480</guid>
		<description>Gig,

Once AOPA or someone contacted them what would they say?

Then what would they do about what they were told?

I would like to know more about your idea.

Gary
gary@pilotjourney.com</description>
		<content:encoded><![CDATA[<p>Gig,</p>
<p>Once AOPA or someone contacted them what would they say?</p>
<p>Then what would they do about what they were told?</p>
<p>I would like to know more about your idea.</p>
<p>Gary<br />
<a href="mailto:gary@pilotjourney.com">gary@pilotjourney.com</a></p>
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		<title>By: Gig Giacona</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31467</link>
		<dc:creator>Gig Giacona</dc:creator>
		<pubDate>Tue, 29 Apr 2008 14:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31467</guid>
		<description>The hardest part of recruiting new pilots is getting them through the door of the FBO/Flight School for the first time. Yet, every year many many people take a few lessons and then give up. The reasons range from money to bad instructors to unrealized expectations. If we could just get some of those folks that quit for whatever reason it would be a big bump in the pilot population.

I've proposed just such a program more than once to the AOPA at least twice. Once via e-mail about a year ago and once in response to to the current request for ideas.

Basically the idea is for the AOPA to contact FBOs and flight schools and get contact info on pilots that started their programs and then didn't finish and then have AOPA and/or the local mentors program contact them.</description>
		<content:encoded><![CDATA[<p>The hardest part of recruiting new pilots is getting them through the door of the FBO/Flight School for the first time. Yet, every year many many people take a few lessons and then give up. The reasons range from money to bad instructors to unrealized expectations. If we could just get some of those folks that quit for whatever reason it would be a big bump in the pilot population.</p>
<p>I&#8217;ve proposed just such a program more than once to the AOPA at least twice. Once via e-mail about a year ago and once in response to to the current request for ideas.</p>
<p>Basically the idea is for the AOPA to contact FBOs and flight schools and get contact info on pilots that started their programs and then didn&#8217;t finish and then have AOPA and/or the local mentors program contact them.</p>
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		<title>By: Jason Miller</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31462</link>
		<dc:creator>Jason Miller</dc:creator>
		<pubDate>Tue, 29 Apr 2008 12:46:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31462</guid>
		<description>Interesting point!  

I started my flying "hobby" - after getting the private ticket - with the goal of achieving as many cross country flights as possible.  Doing that for fun, and not with a set purpose such as business/travel, it eventually got old.  I'd do a touchdown and taxi back and return right where I came from.  The luster of that type of minimum-time trip wore off quickly. 

Once I realized that fact, I was unsure how I should spend my time in airplane.  I knew I loved being up in flight, but needed another reason to do so after a while (beyond simple practice time).  Not coming up with one, and college taking more and more time, I quit flying for 7 years.  

But after I got back into it I realized a great way to keep flying fresh - view it through the eyes of others.  With that in mind I had a new goal - take as many people as possible on their first flight in a small plane.  

Since then I have tracked my first-flights count in my logbook and have gotten to around 17 so far.  I work hard to give smooth flights with just the right amount of information - maybe one day one of those folks will take me up!  :)</description>
		<content:encoded><![CDATA[<p>Interesting point!  </p>
<p>I started my flying &#8220;hobby&#8221; - after getting the private ticket - with the goal of achieving as many cross country flights as possible.  Doing that for fun, and not with a set purpose such as business/travel, it eventually got old.  I&#8217;d do a touchdown and taxi back and return right where I came from.  The luster of that type of minimum-time trip wore off quickly. </p>
<p>Once I realized that fact, I was unsure how I should spend my time in airplane.  I knew I loved being up in flight, but needed another reason to do so after a while (beyond simple practice time).  Not coming up with one, and college taking more and more time, I quit flying for 7 years.  </p>
<p>But after I got back into it I realized a great way to keep flying fresh - view it through the eyes of others.  With that in mind I had a new goal - take as many people as possible on their first flight in a small plane.  </p>
<p>Since then I have tracked my first-flights count in my logbook and have gotten to around 17 so far.  I work hard to give smooth flights with just the right amount of information - maybe one day one of those folks will take me up!  :)</p>
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		<title>By: Fred</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31427</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Tue, 29 Apr 2008 04:03:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31427</guid>
		<description>"Miami Opa-Locka"?  No such thing. There is Opa-locka Executive Airport, which is not in Miami or in Opa-locka, and spelled without the capital "L" like you have it.</description>
		<content:encoded><![CDATA[<p>&#8220;Miami Opa-Locka&#8221;?  No such thing. There is Opa-locka Executive Airport, which is not in Miami or in Opa-locka, and spelled without the capital &#8220;L&#8221; like you have it.</p>
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		<title>By: Robert Mark</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31401</link>
		<dc:creator>Robert Mark</dc:creator>
		<pubDate>Tue, 29 Apr 2008 00:17:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31401</guid>
		<description>Very few schools emply a sales and marketing staff either Gary. They simply give the job to some flight instructor who honestly just wants to fly airplanes. The people who run the schools simply don't seem to make that connection. 

Maybe that's because they are run by so many flight instructors.</description>
		<content:encoded><![CDATA[<p>Very few schools emply a sales and marketing staff either Gary. They simply give the job to some flight instructor who honestly just wants to fly airplanes. The people who run the schools simply don&#8217;t seem to make that connection. </p>
<p>Maybe that&#8217;s because they are run by so many flight instructors.</p>
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		<title>By: Gary Bradshaw</title>
		<link>http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31395</link>
		<dc:creator>Gary Bradshaw</dc:creator>
		<pubDate>Mon, 28 Apr 2008 23:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.jetwhine.com/2008/04/aviation-needs-to-sell-the-sizzle-not-the-steak/#comment-31395</guid>
		<description>Robert, I could not agree with you more.  What I often see is that we think of the sizzle only of where we can fly and the things we can do.  We also need to think of what being a pilot can do for our self esteem and our personal lives.

Many times we men do not want to talk about the soft issues and that does not help.  We find it hard to say "I felt better about myself when I got my pilot certificate" or "flying made me realize I could accomplish what I put my mind to"

We try to tell people that on Pilot Journey and it seems to be working.  The problem is the schools post "prices" and sell steak.

Gary
Pilot Journey</description>
		<content:encoded><![CDATA[<p>Robert, I could not agree with you more.  What I often see is that we think of the sizzle only of where we can fly and the things we can do.  We also need to think of what being a pilot can do for our self esteem and our personal lives.</p>
<p>Many times we men do not want to talk about the soft issues and that does not help.  We find it hard to say &#8220;I felt better about myself when I got my pilot certificate&#8221; or &#8220;flying made me realize I could accomplish what I put my mind to&#8221;</p>
<p>We try to tell people that on Pilot Journey and it seems to be working.  The problem is the schools post &#8220;prices&#8221; and sell steak.</p>
<p>Gary<br />
Pilot Journey</p>
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