Southwest’s Colleen Barrett on Leadership

By Robert Mark on July 15th, 2008

My blogging pal Eric Joiner and his buddy Spike at the Freight Dawgfreight dawg have managed to snag a great video of Southwest Airlines’ president Colleen Barrett speaking on leadership to the Wharton Business School.

The interview is long – about 25 minutes – but the concepts Barrett hammers at – that customers and employees are the top priorities at an airline and not shareholders – are evergreen … to some.

It really is a shame that the legacy carriers are too embroiled in cutting costs – and employees – to notice that they’re still shooting themselves in the foot.


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2 Responses to “Southwest’s Colleen Barrett on Leadership”

  1. eric Says:

    Thats one helluva a great blog. I read it daily. Contains great material and great links to sites like this one… :-)

    Of course I write it too! Sincerely thanks Rob.

    Colleen Barrett is a unique change not only in the airline world but in business.


  2. Jonathan Heckman Says:

    I was at this leadership conference. In fact I have a picture of Colleen and I together. She’s a great speaker. I was even fortunate enough to get a picture with her.

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