Southwest’s Colleen Barrett on Leadership
My blogging pal Eric Joiner and his buddy Spike at the Freight Dawg
have managed to snag a great video of Southwest Airlines’ president Colleen Barrett speaking on leadership to the Wharton Business School.
The interview is long – about 25 minutes – but the concepts Barrett hammers at – that customers and employees are the top priorities at an airline and not shareholders – are evergreen … to some.
It really is a shame that the legacy carriers are too embroiled in cutting costs – and employees – to notice that they’re still shooting themselves in the foot.


