Aviation Marketing Posts

The Accidental Correspondent: Part 1 — The Strategy of the Sky
Feb. 2, 2026

The Accidental Correspondent: Part 1 — The Strategy of the Sky

The 2026 Singapore AirshowAbout this time of the year, journalists from around the globe pack a couple of bags and head for Singapore to attend the annual international air show. I’ve actually never made it to Singapore and I won’t this…
Are Aviation Bloggers Really Journalists?
March 18, 2025

Are Aviation Bloggers Really Journalists?

By Paula WilliamsIn the 1990s, when I studied journalism at the University of Utah, my heroes were Edward R. Murrow, David Brinkley, Walter Cronkite, Bob Woodward, and Carl Bernstein. I believed firmly in the importance of the Fourth Estate—journa…
Two Different Aviation Companies; Two Entirely Different CEOs
Dec. 2, 2024

Two Different Aviation Companies; Two Entirely Different CEOs

Heaven knows journalists, me included, have spent an enormous amount of time pillorying Boeing and its CEOs over the past decade. It’s tough not to when this giant American corporation continuously offers so much ammunition.But I’m also…
The Boeing Strike Is Just Another Symptom
Oct. 29, 2024

The Boeing Strike Is Just Another Symptom

The past decade has not been kind to Boeing.737 MAX 8Until 2018, America’s premier aircraft builder appeared extremely successful if money was the only assessment. Boeing also had a solid defense business with billions in military contracts in add…
Remembering Gordon Baxter: Bax Seat was a Flying Magazine Reader Favorite
Aug. 19, 2024

Remembering Gordon Baxter: Bax Seat was a Flying Magazine Reader Favorite

(Reposted by request)Each time I stand near my desk, my eyes naturally focus on the framed cover of the August 1983 Flying magazine. Below it is page 100, the “I Learned About Flying from That” (ILAFFT), where my first column appeared. On i…
How the FAA Let Remote Tower Technology Slip Right Through Its Fingers
Sept. 11, 2023

How the FAA Let Remote Tower Technology Slip Right Through Its Fingers

In June 2023, the FAA published a 167-page document outlining the agency’s desire to replace dozens of 40-year-old airport control towers with new environmentally friendly brick-and-mortar structures. These towers are, of course, where hundred…
EAA AirVenture 2023: Change is the Only Constant
July 30, 2023

EAA AirVenture 2023: Change is the Only Constant

In decades past, back when its moniker matched its location, one of Oshkosh’s primary draws was learning about new products and programs that their creators debuted on aviation’s primary stage, where an eager audience hungrily consumed e…
Airlines Make Price Pitch for More Legroom, but Will it Last?
May 29, 2023

Airlines Make Price Pitch for More Legroom, but Will it Last?

Is it coincidence that after decades of shrinking seat pitch (that ever-narrowing gap where your legs are supposed to go in coach), that the airlines have so thoroughly alienated people that they can now shrink coach to expand the space in the front…
The Happiest Hour Among Total Flight Time
March 20, 2023

The Happiest Hour Among Total Flight Time

Aviators track their flying lives one hour at a time. No matter where they are in their aeronautical journey, just starting or finally resting on retired wings. Every hour is important. Some were more exciting. Others were more meaningful because th…
Airline Fees = Ticket Tax Avoidance
March 6, 2023

Airline Fees = Ticket Tax Avoidance

During the State of the Union Address, President Joe Biden said he wanted to crack down on airline “junk fees” that airlines added to their ticket prices. Given the motivation for the ever expanding menu of these fees, I’m not hold…
Nominate a Member of Your Flying Family for a General Aviation Award
Dec. 12, 2022

Nominate a Member of Your Flying Family for a General Aviation Award

Each of us has a flying family related not by blood or marriage but by the spirit of flight. Recognizing the contribution of an eligible flight instructor, maintenance technician, or FAA Safety Team teacher can be a challenge. So why not nominate th…
Black Friday Aviation Inspiration
Nov. 28, 2022

Black Friday Aviation Inspiration

Every seven years, Thanksgiving and my birthday get together on the same day. My oldest boy and his family made the 10-hour drive from Missouri to deliver themselves as the best present I could have ever hoped for, and that included Boomer, their 2-…
Celebrating Ernie Gann’s Typewriter on His Birthday
Oct. 17, 2022

Celebrating Ernie Gann’s Typewriter on His Birthday

When I returned home from the EAA Aviation Museum to start writing this I discovered that today, October 13, 2022, is Ernest K. Gann’s 112th birthday. This is significant because he owned the subject of my photo session, an Olivetti Lettra 22 …
The Ultimate Airline Mileage Run
Sept. 11, 2022

The Ultimate Airline Mileage Run

It’s been slightly more than a year since I’ve flown on an airliner. I certainly didn’t miss airline travel in the middle of the pandemic, but this summer’s cancellation and delay insanity created an avoidance mindset that…
Reporting for Duty: AARP Studios Shares Veterans’ Stories
June 13, 2022

Reporting for Duty: AARP Studios Shares Veterans’ Stories

The bait dangled by AARP Studios was the 10-minute Reporting for Duty documentary about Lt. Carey Lohrenz, who in 1994 became one of the first female aviators to fly the F-14 Tomcat. The latest of eight episodes so far produced, the YouTube channel …
AirVenture Notice Announces Start of Summer
May 30, 2022

AirVenture Notice Announces Start of Summer

Some may say the transition to Daylight Savings Time is the harbinger of warmer weather, but depending on where you reside (and Mother Nature’s unpredictable climate), this is little more than a chronological tease that primes the wanton emoti…
Counting Down to Top Gun: Maverick
May 16, 2022

Counting Down to Top Gun: Maverick

As one crawling into the final third of life, I’m in no hurry to write my final chapters. That said, May 27—when Top Gun: Maverick is due in our local movie house—cannot get here soon enough. To accelerate the passage of time, I’ve been …
Backcountry Destinations Getting GPS Recognition
Feb. 21, 2022

Backcountry Destinations Getting GPS Recognition

Aviation is not exempt from the aphorism that what goes around comes around. When humans first flew on powered wings, their fields of operation were unimproved, what military aviation now describes as austere. (While the people who selected this wo…
Christy Kincaid, Keeper of the Air Zoo Artifacts
Oct. 18, 2021

Christy Kincaid, Keeper of the Air Zoo Artifacts

Illuminating the spectrum of science, technology, and engineering opportunities embodies for people of all ages is one of the premeditated objectives of the Air Zoo Aerospace & Science Experience in Kalamazoo, Michigan. Its many hands-on youth a…
Promote Aviation With Inclusive Participation
Sept. 6, 2021

Promote Aviation With Inclusive Participation

Over the decades, the Young Eagles program has given millions of youngsters what, in many cases, were their inaugural flights in an aircraft smaller than a transport category airliner. This includes my kids and my grandchildren, which gives you an i…
EAA AirVenture Reset Surprises
Aug. 9, 2021

EAA AirVenture Reset Surprises

With a week to reflect and sort the interactions and activities of EAA AirVenture 2021, my challenge was to quantify why it was the most enjoyable show of this millennium. The easiest quantifier was the people who attended. With few exceptions over …
AirVenture Reset: Marketing to the Masses
July 28, 2021

AirVenture Reset: Marketing to the Masses

Selling aviation stuff to pilots and flying aficionados is one of the foundational enterprises of EAA AirVenture Oshkosh. It is a multilayered effort. EAA sells indoor and outdoor exhibit space to companies, and employing a variety of tactics, some …
Review: Devotion, a Unique Look at the Korean War
March 8, 2021

Review: Devotion, a Unique Look at the Korean War

Tipped off by the movie being made about its story of Jesse Brown and Medal of Honor recipient Tom Hudner (see “Devotion: Bearcats, Corsairs, and Real Moviemaking Oh My!“), I found the book in our local library system. In Devotion: An Ep…
Barnstorming Palmyra, Wisconsin
Oct. 19, 2020

Barnstorming Palmyra, Wisconsin

General Aviation Thrives on Kettle Moraine GrassSituated along the Scuppermong River in Jefferson County, Wisconsin, the Village of Palmyra is, says the welcoming sign across the street from the Palmyra Municipal Airport (88C), “The Heart of …