Every aviation blogger I’ve ever met is certain they possess a magic grasp on their own little corner of the industry, which is of course why we all do what we do.
Some bloggers are just better writers than others, or better marketers of their magazines or are simply luckier than the rest … maybe even some combination of all three. We offer a look at some aspect of the industry the mainstream media either doesn’t see or believes no one cares much about in general aviation, the airlines, business aviation and safety. Then of course, there are the aviation stories the mainstream media simply don’t understand too.
There is a black hole in new media though since anyone can hang out an “expert” shingle. Honestly, some industry speculators are really lousy at explaining anything, not to mention just plain wrong at times. A growing number of aviation netizens have started getting cranky lately when any of us new-media types start trying to educate the media about aviation and I think that’s a mistake.
As a kid who earned his pilot certificates in the general aviation world before moving on to bigger iron, I’m always excited when the mainstream media contacts me for an explanation or opinion because they’re already acknowledging they don’t have all the answers, but want them. Often it’s something simple like translating aviation speak into a language the other 99% of the people in America can understand. Other topics are more serious, like a few weeks ago after the Asiana 777 accident in San Francisco. Reporters and producers called in search of someone to help make sense out of an industry they understand little about, not to mention explaining the facts as they emerged that weekend. And certainly in the Asiana accident, the NTSB made my job easier by releasing facts as they appeared early in the process.
Jail the Speculators?
I see my media sessions as a chance to give something back to people who want to know more … people who often have no more connection to aviation than buying a seat on an airliner or watching the trainers fly patterns at their local airport. I certainly have no allegiance to any particular network, which is why my mug was plastered around quite a bit on Fox News, NBC and CNN after the SFO accident. On the radio, calls came in from WGN Radio in Chicago, WLW from Cincinnati and WTMJ in Milwaukee. I found all the hosts bright and cordial and all needed the same thing … to help their viewers and listeners understand aviation by adding the perspective of someone who flies, teaches and writes about the industry. Read the rest of this entry »