Aviation Marketing Posts
March 3, 2008
Airline Tries Clever Marketing Tactic … Being Nice to Customers
Thanks to a really nice client that invited me to give a few in-person talks in New York and Fort Lauderdale, I had an opportunity recently to leave behind a truly miserable Chicago winter for a few days. Our client asked which airline I preferred a…
Feb. 27, 2008
Homebuilt Aircraft: How Much is More than Half?
This seems like a simple question, and it is–unless you’re talking about an amateur-built experimental aircraft. Here the answer is critical because these aircraft are certificated under FAR 21.191(g), which requires “…the major portion [more than h…
Feb. 20, 2008
Flying as Sport: What Would Wilbur Write Now?
In the February 1908 Scientific American, Wilbur Wright wrote in Flying as Sport that up to that time “men have taken up flying partly from scientific interest, partly from sport, and partly from business reasons….” But recreational aviation would g…
Feb. 15, 2008
ATC Overtime; The Conversation Continues
So tell me how you really feel! Believe it or not, I didn’t buy everything that came from 800 Independence hook line and sinker, any more than I would totally believe something I hear from 1325 Massachusetts Avenue 100 percent. I simply published pa…
Feb. 6, 2008
Cessna’s Tom Aniello Talks Wide-Body Details
If you’ve been a regular Jetwhine reader, you know we seldom cover breaking news. Today is an exception for a number of reasons. Just a few minutes after Cessna’s vice president of marketing Tom Aniello briefed his sales force with the just released…
Feb. 5, 2008
A Jet Powered by French Fries … Almost!
By Scott Spangler – scott@jetwhine.com Learning that Green Flight International had made its first jet flight powered by bio fuel in October 2007 shouldn’t have surprised me, but it did. After all, turbines were all the rage when I was growing up in…
Feb. 5, 2008
Jetwhine Welcomes a New Voice: Scott Spangler
Do you know this fellow? Scott Spangler and I recently met for the first time at a Starbucks in Oshkosh, land of each summer’s AirVenture . Although this was our first meeting in person, Scott and I have corresponded by letter, e-mail and phone call…
Feb. 3, 2008
Cessna 400 Goes Eyeball to Eyeball with Cyclone Gene
We’ve all been following a truly interesting flying story the past few days here at Jetwhine, simply because a 6,500 NM flight in a Cessna 400 – most of it out over the open waters of the Pacific – is hardly routine. Ferry pilot Garry Mitchell has b…
Jan. 30, 2008
Aviation’s Favorite Blog Jetwhine Welcomes A Real Expert … Mr. Know It All
Hello Jetwhine readers. Today we’re going to light up those little capillaries inside your cranium. You all think you’re so smart don’t you? Well, here’s your chance to prove how much you know about aviation, general aviation specifically today. Jay…
Jan. 27, 2008
First Cessna 400 "Lamborghini" Heads for Australia;Where’s Garry Now?
As you read this, the ugly weather should have departed California headed east and Garry Mitchell should be taking off for another day’s flying. Mitchell’s office is often a bit of a moving target, so this week he’ll spend most of his time on board …
Dec. 13, 2007
Shooting Cessna in the Foot
It’s been quite a busy few weeks for the webmaster at the Cessna Skycatcher blog since the Textron subsidiary announced its plan to assemble the C-162 in China. The blog has been the landing site for a number of heated comments poking hard at Cessna…
Nov. 27, 2007
It’s Official: Columbia is Now a Cessna
Just when I thought I’d never again need to worry about remembering more model numbers Cessna tonight announced not only that it was the successful bidder in the Columbia bankruptcy case, but that it would rename those two new airplanes the Cessna 3…
Oct. 25, 2007
Are Pilots and Controllers Shooting Themselves in the Foot?
John Carr’s blog – the Main Bang – posted an interesting piece the other day. He looked at pay scales for entry level controllers and found they will actually be paid less than janitors in Santa Clara County. But people still seem to be signing up f…
Oct. 11, 2007
Flight Simulator on Google Earth
If I had to list things I would never have expected to see on Google Earth – the snappy video mapping software service run by the online giant – a flight simulator would probably be pretty high on the list. As you’ll read about at Bobbie Sullivan’s …
Sept. 27, 2007
Building Homes on Meigs Field
I gave a talk this week about airports at the NBAA Convention in Atlanta and I used Chicago Meigs Field as an example of how people can rally to save an endangered field the way Steve Whitney and the Friends of Meigs did to save the “Coolest Little …
Sept. 24, 2007
Follow a DayJet
If you click on this link, you’ll find yourself sitting smack dab in front of a FlightAware screen all tuned up to Day Jet’s online identity. This gives you the tools to follow all DayJet trips in near real time. Personally, I hope these guys just k…
Sept. 8, 2007
First Annual Aviation Blogger Summit
I’ve just returned from the first international aviation blogger conference held in a luxurious downtown Chicago hotel overlooking Lake Michigan, not far from where Mayor Daley destroyed Meigs Field (CGX) just a few years ago. Conference attendance …
Sept. 7, 2007
Aviation Blogs … They’re Not Your Dad’s Newspaper
I was thinking about blogging as I tend to do these days with the first anniversary of Jetwhine approaching. What makes blogging valuable to those of us in the aviation industry is the direct link we offer between the writer and the reader, somethin…
Sept. 5, 2007
Dear FAA Administrator … Have You Met Martha Stewart?
After the Koz Convention drew hundreds of political pundits to Chicago for a weekend’s blogging about the U.S. political climate last month, the Daily Koz, Markos Moulitsas’ blog of political intrigue and corruption, ran a piece about our favorite F…
Aug. 28, 2007
Flight Instructors Carry an Awesome Responsibility
Today’s an anniversary of sorts. It was just over 30 years ago today that I told a student named Jeff something that kept him from becoming an accident statistic. It didn’t seem like such a big deal then, but it does now. Looking back on this today …
Aug. 22, 2007
Only You Can Make Aviation a Better Career
I was reading a flyer that the editors at Professional Pilot magazine sent out recently asking reader opinions about the qualities needed to succeed as a professional pilot. Now the battle begins … stick and rudder skills, versus more practical wea…
Aug. 8, 2007
Cell Phones on Airliners … One Man’s Plan to Fight Back
Now that American Airlines announced they’ll be testing an on-board Wi-Fi Internet service with AirCell beginning next year, can on-board cell phone usage be far behind? Imagine the fun as we all get to listen in on one more person who thinks they n…
July 26, 2007
AirVenture and Paris: What a difference
At the Paris Airshow and it’s counterpart in Farnborough England, the emphasis is clear … which company can announce more commercial airplane deals than another. That’s not bad by any means. But all aviation experiences are not created equal. At the…
July 22, 2007
Cessna 162 Skycatcher Should Grab a Chunk of the Flight Training Market
AirVenture is so much different than Paris. You can actually get close to the new machines in Oshkosh, which is just what I did this morning when Cessna officially unveiled the new Cessna 162 Skycatcher, the airplane giant’s new entry in the Light S…