Aviation Marketing Posts

The PAL-V, a hot-rod trike with a fold away gyrocopter rotor and prop.The Terrafugia Transition’s appearance at the New York auto show made the news recently. Flying cars have been an interesting engineering exercise since the late 1940s, …

Back in the paper era I was filled with two-part dread every time the FAA’s Airman Testing Standards Branch had updated its practical test standards (PTS) and aviation training handbooks. Part I was the expense of keeping my training library u…

Phatic speech is what we say without thinking to start a conversation. “What’s up?” are the ones I hear most, and for the past 30-some years my answer has been the same: “Anything above eye level—it’s a relative term.&#…

Last weekend the New York Times published an enlightening piece—63 Years Flying, From Glamour to Days of Gray—about Ron Akana, United Airline Flight Attendant Seniority Number 1. You read that right, he’s been flying for 63 years. Hawaiian bor…

It’s been too many years since I was last pilot in command of an airplane, and even longer since I’ve made a cross-country flight. The AOPA Air Safety Institute must have known that flying may well be part of my life in the near future b…

Did you know that March is Women’s History Month, and that Women of Aviation Worldwide Week started March 5?  I didn’t, until a friend shared  an e-mail from Penny Hamilton, a pilot with a Ph.D. who’s invested a lot of time studyi…

Word of Mouth marketing (WOM) is a bit like the Superman of campaigns. Nothing can stop it. That’s because the company the campaign focuses on has little or nothing to do with the effort. It’s all customer driven. People recommending pro…

If there’s a poster child for the public’s misunderstanding of the physics of flight, it has to be the stall. Every time some poor reporter in print or on TV, who hasn’t dug deep enough, relates it to the airplane’s powerplan…

A judge for “What’s Your Story,” the Wittman Regional Airport writing contest for those in grades 3-12 in Oshkosh-area schools, I feel compelled to share some observations gleaned from the entries I’ve just read. As our futur…

CLEAR!TV doctors bark this sharp-elbowed warning before they shock a restive heart back to a regular rhythm. It is also the warning pilots issue to bystanders before they energize an airplane’s air processer. Seemingly disassociated warnings,…

I’m made quite a career out of whining about the aviation industry, but even I need someone’s shoulder to moan on every so often. As I sit here in a hotel room in Bordeaux trying to get back to the states from France using an American/Ib…

From aviation’s infancy, the US military has been a leading source of aerial innovations and educator of those who put those winged aviation innovations to work. With the end of each conflict, pilots, technicians, and engineers used  their tra…

An old-school reader, annually I must winnow my collected ink-on-paper titles to make shelf room for Christmas newcomers. As they have for decades, the works of Richard Bach survive every purge.Like many others, I met Richard through the pages of J…

Curiosity often costs me a lot of sleep. Tonight I saw that TV commercial about the guys who captured some cool, outer space video using a weather balloon. So Google and I went looking for them. I found JP Aerospace. I don’t know if they did t…

From Paris —There’s no small amount of irony that AMR, parent of American Airlines and American Eagle, filed for Chapter 11 bankruptcy protection — a move certain to save the carrier millions over the next few years — only a day befo…

Serving the military in AfghanistanAccording to the The Daily Planet, the blog of Air & Space Smithsonian, in November troops in Afghanistan will likely be resupplied by the K-Max, an automated cargo helicopter. The video is from a test earl…

Test pilots and flight test engineers are an amazing and interesting group of people. But they are deadly serious about their work because focus and attention to detail preserves not only their lives, but those who go aloft in the aircraft they are …

By Douglas Boyd Ph.DOne of every six adult Americans is afraid to fly according to the Journal of Travel Research. Frightened folks — who BTW cross all socio-economic lines — take 66% fewer commercial airline trips than those who enjoy time alof…

At the August meeting about the AOPA Student Retention Initiative, a CFI in the audience suggested replacing a real airplane, the most expensive line of the flight training bill, with a simulator. Not totally, mind you, but enough to get students st…

I have always felt I’d be doing my flight students a disservice not to mention that while soaring aloft is an unmatched experience, it can and will snuff out a life in a moment if the pilot becomes too complacent … no matter how sophisti…

John Monnett has been dreaming about a homebuilt jet since the 1980s, so one can only imagine the barely controlled eagerness that filled him with the first flight of the SubSonex. And one can only imagine the internal debate between making that fli…

Photoguy73 over southeastern Minnesota in 2008.Here in Wisconsin the maples are beginning their fall fashion season. Their shimmering coats in shades of reds and yellows blaze in the afternoon’s low, saturated light. It is a quiet refuge o…

Lately there hasn’t been much good news about aviation, general or otherwise. Then I went to North Dakota for a story on a one-tech avionics shop halfway between Fargo and Bismarck. A flight school was setting up in the next hangar, an indicat…

Sometime next month, a few anniversaries begin jumping out at me. And no, my 20th wedding anniversary doesn’t pop up til next spring, but I’m told I can still choose between China and Platinum trinkets with my Happy Meals. I was actuall…